Your department's map book helps you navigate to calls and deploy emergency response resources as quickly as possible. Creating a 2012 development map book for your department can be one of the best time investments you can make to effectively navigate your development realities
Recommended topics to cover in your plan include:
1. List established city, township or department income sources. If you're in Iowa and only have your budget confirmed through June 30, 2012, make note of that. Indicate expected income beyond that time frame if you can.
2. List planned expenditures in priority order.
3. Discuss planned supplemental fundraising activities with goals assigned.
4. Note of any focus areas for your supplemental fundraising activities to cover any gaps in governmental funding. The most specific you can be with donors on the impact of their gift, the more likely they are to respond.
5. Outline planned communication and appreciation activities to engage and cultivate your department's donors and supporters.
6. Close with planned evaluation activities throughout the year to keep improving.
Once you have written your plan, I recommend adopting it at a regular meeting and revisiting it monthly or quarterly to check your progress. Discuss what's not working and what is working. Make it an active part of your activities.
Once your development map book is established, it will be an easier document to update for 2013 and beyond.
Additional recommended resources for creating your development map book include:
1. The Center on Philanthropy at Indiana University discussion of an annual plan.
2. Six Steps to an Annual Fundraising Plan from About.com
3. Contact FlashPoint Fundraising to request a free copy of the slides from their class presented in September 2011 on How to Write a Fundraising Plan.
What are your development plans for 2012?
What are you concerned about?
What are you excited about?