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In November 2012, Bank of America and the Center on Philanthropy at Indiana University released its latest study of 700 high net worth donors. Each donor surveyed has a net worth of over $1 million, excluding the value of their home and/or has an annual household income of $200,000 or more. The 2012 study builds on similar ones conducted in 2010, 2008 and 2006.
Why is this study important? Of the $300 billion donated to nonprofits in 2011, 70 percent was given by individuals. Half of that 70 percent was given by the wealthiest 3 percent of households.
Highlights of the study include:
- Giving as a percentage of household income held steady at 9% between 2009 and 2011, despite the economy
- The more these donors volunteered, the more they gave. 54% of these donors volunteered more than 100 hours per year and 35% volunteered more than 200 hours
- 71% of these donors have a specific strategy in place to guide their charitable giving
- These donors were motivated to give by the following circumstances:
- Being moved by how a gift can make a difference (71%)
- Feeling financially secure (71%)
- Having an established history of giving to the nonprofit (69%)
- Feeling the organization is efficient (69%)
For more details on the study, including a link to the full 75-page report, click here.

