Now is a Great Time to Offer a Community Report

Photo credit: http://www.flickr.com/photos/pjern/

You're wrapped up protecting your community 2011. You stood ready for whatever emergency the pager called you to throughout the holidays. Your call number for the year is back to a low number. How do you report your impact to your community?

Consider a brief written report to your community highlighting your 2011 impact and plans for 2012. The report may be delivered in any combination of formats, including:

• A presentation to your City Council or Fire Board
• A letter to the editor in your local newspaper
• An online submission to any area media or community site that allows user-generated content
• Your Facebook page or Twitter account
• Your website
• A mailing to every address in your district as budget may allow 
• A printed piece to have available during station tours and your community meal in 2012

Some content ideas for your community report include: 

• Number of calls responded to in 2011. Don't forget any mutual aid calls or other needs that might not be in your official call total like setting storm watch.
• Time dedicated to training in 2011.
• Total active number of volunteers.
• Total volunteer time given to calls and training in 2011. Use conservative estimates.
• Express time commitment in a format that makes sense to your reader. For example, readers will understand "six round the clock weeks dedicated to the community" more than they will understand "1,008 hours given"
• If you conducted supplemental fundraising activities in 2011, explain in detail how that support strengthened your mission and your community.
• Make sure the entire report focuses on your reader and your community by using words like "you" and "our."
• If you have a testimonial from a grateful service recipient, get permission to include it in your report.
• Carefully select a small number of photos for effect if your report format allows.
• Thank the reader for making your 2011 results possible. Remind them how honored you are to stand ready for whatever the pager calls you to in 2012.

What works well in your community with annual reports? 

Share your experiences in the comments section below.

FlashPoint offers communication services to assist with annual report preparation. Contact us for further details.