Time for a Case Statement Strengthening?

Photo credit: http://www.flickr.com/photos/ronsombilongallery/

Recently, I received two written fundraising appeals in the same week. The first fundraising appeal implied that because the organization was so great (with no specific information to support this claim), I "owed" them money. 

The second fundraising appeal shared a heartfelt story about why a volunteer got involved in the organization asking for support, gave specific information on how my gift would be used and described an unmet need my support could help address.

Guess which appeal I chose to respond to?

The case statement for your fundraising efforts is one of the most important, yet often least developed parts of a nonprofit's fundraising process. 


Your case statement should:

• Be written to the point. 6-8 sentences is a great goal to match people's attention spans.
• Communicate specificity and urgency. Why should the donor act now? What specific goal will the donation help achieve?
• Be simple a simple and direct call to action that make the donor feel the impact of his or her support.

Outside assistance for your case statement is available from FlashPoint Fundraising. Contact us anytime for a free one hour consultation to discuss your specific fundraising needs.