Are You Engaging Young Adults in Your Fundraising Efforts?

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Philanthropy.com recently reported some important news for all fundraising planning. According to a survey of 6,500 people ages 20 to 35, 75% of these young adults gave to charity last year. Furthermore, 90% of these young adults plan to volunteer for a nonprofit in the coming year.

You may read the full article here.

Why is this important?

• Many fundraising efforts focus on in their 50's older, who have often reached a resource accumulation stage. This report reminds us that focus overlooks important connection opportunities.
• Feelings on nonprofit(s) nearest and dearest to a donor's heart are often developed during a person's 20's and 30's
•  Although average amounts given by this age group are smaller than donations by adults who are older, these donors are starting what could be a lifelong habit of giving. The potential lifetime value of a donor to a nonprofit is massive.
• These donors often give online. Have you added a Donate Now button to your website?
• This electronically connected age group offer significant possibilities for referrals to other volunteers and donors. 
• When volunteers see the good work of a nonprofit firsthand, they are more likely to be donors, too. This can and should mean inviting more young adults to serve on nonprofit boards of directors.

 The Millennial generation currently age 20-35 are the future of nonprofit mission advancement. What are you doing to engage them?