Engagement Increasing on Social Media

Photo credit: http://www.flickr.com/photos/tarale/

Recently, Sage Nonprofit Solutions released a Q1 2012 Nonprofit Insights report. The report explores survey responses on social media engagement from 600 nonprofit customers A few highlights:

• Facebook, Twitter, YouTube and LinkedIn are the top utilized social media sights.
• 84% of organizations are using social media. 73% of the organizations surveyed rank social media as "very" or "somewhat" important to their mission.
• 87% of organizations are sharing stories visually on Facebook. 63% are sharing the same on YouTube.
• 46% of organizations  are using social media for fundraising efforts.
• 46% of organizations are "very" or "somewhat" satisfied with their social media efforts. These tend to be organizations that have developed a measurement plan.

Sage also received survey responses from 361 customers on email marketing use.  A few highlights:

• 45% of survey respondents are not conducting any email marketing.
• Events and year-end campaigns were the most common reasons listed for nonprofit email marketing. 
• For those who are, the following were cites as top email marketing objectives:
• Keeping supporters informed
• Attracting and retaining donors
• Driving online donations

You may find the full Sage Q1 2012 Nonprofit Insights report here. Sage Words is a nonprofit insight blog available here.

What's your take?