Magic Words for Better Fundraising

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Fundraising is an ongoing process of keeping your ears open for magic words that build connections and missions.  These magic words could happen in the middle of your direct mail campaign. These magic words could happen during downtime. These magic words could happen just after you send a Thanksgiving card to your donors. Keep your ears open at all times for phrases like the ones listed below.Be prepared for responses to the magic listed in italics.

1. I know someone who can help you. Act immediately.

2. Have you heard of this grant opportunity? Research time.

3. My company has a matching gift program. Jump right on the paperwork.

4. Have you ever sat down with [name]? He/she has a personal connection to your work. Time to schedule a visit.

5. Did you know that [name] used to volunteer with an organization just like yours before he/she moved here? Call that person and offer a tour of your organization.

6. [Name] is really impressed with your work. Make another call, thank them for their support and offer a tour.

7. It's the holiday season. I am looking to make an extra charitable gift. Are there any particular needs I might cover for your organization? Have a wish list ready to go, along with profuse appreciation for the holiday spirit. 

Approach these magic words with a passionate optimism for your mission, without assuming anything is an absolute. Your donors and prospects will appreciate your respect.

What are your favorite magic words for better fundraising? Connections with and passion for your mission are worth listening for at all times.