Simone and Tom: Your Resources for Donor Focus

Today's update links you to a number of resources from Simone Joyaux, ACFRE, (pronounced See-mun ZhaWHY-oh) of Joyaux Associates and Tom Ahern of Ahern Donor Communications. Together, these two make a compelling team of communications to help you place and keep your focus on your donors, where it should be. 

Simone is one of approximately 100 people worldwide who have successfully completed a rigorous process of career productivity, major projects, exams, continuing education and service to achieve her Advanced Certified Fundraising Executive (ACFRE) credential.

Online resources include:
1. The Joyaux Associates Free Download Library on topics like Board Development, Fund Development and more. 
2. Simone Uncensored is a weekly blog on important donor topics on her home page available here. While therel, you can sign up your email to receiver her "newsy letters"
3. Ahearn Donor Communications also shares a wonderful regular email newsletter with thought provoking examples of putting -- and not putting donors first in written communication. You may sign up here.

For a more in-depth study, consider their available books on the topic:
1. Keep Your Donors: The Guide to Better Communications and Stronger Relationships by Tom and Simone.

2. Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to your Planned Giving Program to your Capital Campaign by Tom. The link in the previous sentence also includes details on additional books of Tom's that may be a fit for your current fundraising efforts.
3. Strategic Fund Development: Building Profitable Relationships that Last, now in its third edition by Simone. 

Your donors are the starting point and continual enablers of the good work that you do. What action are you going to take today to stay in touch with them and make sure they know that>







Photo credit above: http://www.flickr.com/photos/rogersg/