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In his book, "The Happiness Hypothesis" Jonathan Haidt explores great ideas from the world's civilizations, as well as the overarching thought that the greatest happiness comes to those who give across our history.
A brain scan study found that when subjects were encouraged to think about giving money to a favorite charity, the same "selfish" pleasure centers associated with eating and sex lit up. It appears we may be hard wired to give!
This concept is further explored in "Our Basic Human Pleasures" piece in the New York Times and in"The Selfishness of Giving" from The Huffington Post.
Think about the last gift you made to your favorite nonprofit. What images come to mind? What was the best part of the experience. How do you feel now, reflecting on the experience?
When you next have a conversation with one of your donors, ask them the same questions. Ask them to reflect on why they first got involved in your organization. Enjoy their response. Thank them again for their generosity.
What are your thoughts on giving as a basic human pleasure?
