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Photo credit: http://www.flickr.com/photos/umjanedoan/
Julie** saw a woman approach her at the department's community meal. "You all have no idea what you mean to me " was the sincere praise the meal guest wanted to share with Julie and her colleagues during the meal. Julie thought the woman looked familiar, just couldn't quite place her.
The meal guest went on to share what it had meant a few months prior. Early one morning, her infant became seriously ill. This mom's world was turned on end on one of the worst days of her life as she worried for her family's safety. This mom joined her infant for the transport to the hospital for further care. What about her two older children?
At that point, Julie and a colleague, among the first to respond to the scene, assured the worried mom her older children would be fine. Julie and her colleague fed the children and took them to school. Thanks to Julie and her colleague, this grateful mom had a little less stress on one of the worst days of her life.
For Julie and the team on her department, this is all in a day's work when you're connected to the Fire and EMS Service. For a worried mom, the level of service she received in dialing 911 went way beyond her highest hopes in a time of greatest need.
Consider the following action in response to this grateful mom's story:
1. Make it a priority to take a trip down Story Road in your department by the end of the summer.
2. Brainstorm members and grateful patients/service recipients that have a story to tell, keeping HIPPA close in mind.
3. Try to record two or three stories. They don't have to be any longer than the example above.
4. Share these stories at your fundraising events and in your fundraising campaigns to demonstrate the forever impact you have on your community through your commitment to emergency response.
What stories are you using to communicate your impact? Share yours in the comments below.
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