Photo credit: http://www.flickr.com/photos/nep/
Fundraising messages should be carefully planned to appeal to the motivations of your donors and your unique characteristics. Those messages should appeal to both the heart (through stories) and the head (through impact and results information).
One phrase I've often heard growing up and living around the Fire Service is your don't get to choose your victims. Calls can range from including combative drunks to heart attack victims to someone trapped by a fire, with almost endless possibilities in between. No matter what the contributing circumstances, you do your best to help.
Put another way for fundraising messages, everyone is served through your emergency response efforts. There are no income or enrollment qualifications. Your resources simply spring into action in response to anyone's 911 call in your coverage area.
You continuously train and stand ready to respond when the 911 call comes. You try to be at your best when your victim and his or her loved ones are having the worst day of their lives. Thank you for that!
Emergency response is a special calling where everyone is served. Try bringing that theme out more in your fundraising communications and see how the community responds.
Share your experiences with and thoughts on this theme in the comments section below.

















