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Is your nonprofit considering a capital campaign?
Capital campaigns come in all shapes and sizes. Sure, some campaigns are for new buildings. A more accurate description of a capital campaign is a time-limited efforts to secure funding for a specific project.
Take Margaret, for example. Margaret needed to connect with the right donors to secure $15,000 in funding for the performance of her original composition in New York. You can read more about her story and campaign approach here.
Capital campaigns can feel daunting. They demand significant attention and effort. They are also an outstanding opportunity to showcase the good work you are doing to those who share passion for your mission.
Building on last week's post, Andrea Kihlstedt and Gail Perry have joined forces to create a new online resource: Capital Campaign Magic: Revealing the Secrets of Success.
You can learn more about Gail here, and about Andrea (the author of another book recommended in last week's post) here.
On their site, you will also find more information on two additional wonderful books available from the site's authors on capital campaigns, as well as tapping into the power of your board of directors.
Photo credit above: http://www.flickr.com/photos/sodaniechea/
When I was growing up, my neighbor did a lot of work on model ships like the one pictured above. He sometimes even put them in jars.I remember being in awe of their detail and beauty as I surveyed his hard work in his basement office area.
When I asked him about his work, I remember him saying, "It's all about following the process, and having patience to see it through, no matter how long it takes."
I found myself reflecting on that important lesson recently when I finished the book, How to Raise $1 Million (or More!) in 10 Bite Size Steps: A Fail Proof Guide for Board Members, Volunteers and Staff by Andrea Kihlsteadt.
You may obtain your own copy of Andrea's book here.
Andrea's energy and charm also come through in her recently launched website and blog, which you may find here.
In her book, Andrea outlines ten clear steps to follow in order for any campaign your nonprofit might be considering. She breaks down what can seem like an overwhelming process into manageable chunks, or bite-sized steps, as her title implies.
At just over 100 pages, it's an easy length to read in the midst of the many things on your plate. Her straightforward style makes it seem like she is in your living room with you. The cost of her book is one of the best investments you can make in your campaign.
If you've ever struggled with how to begin or how to respond to ideas like, "Let's get 1,000 people to give $250 each," then this book is for you.
Much like my neighbor's model ship building process, a successful fundraising campaign happens when the process steps are followed in order and the perspicacity is applied to see things through, no matter how long it takes.
Click here to order your copy today!
Photo credit above: http://www.flickr.com/photos/edbierman/
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